益生菌液——擴大應用程序?

益生菌添加到果汁比製定乳製品中更複雜的細菌可以很容易地添加到其他文化。然而自從Valio發達的技術保護細菌免受果汁的酸性環境下,在斯堪的那維亞的銷售強勁。明天早上,Kalle Leporanta,營銷經理,會告訴遊客Drinktec顯示在慕尼黑,果汁可以提供重要機遇在當今health-obsessed世界。“這是一個替代乳製品適合消費者不想吃乳製品或有乳糖不耐症,”他告訴NutraIngredients.com。發現了市場機會領先挪威乳製品齒Valio首先被許可方的益生菌汁技術。Valio銷售其Gefilus益生菌果汁品牌自1997年以來在芬蘭,說他們現在賣得最好的產品在芬蘭冷藏果汁部分。"市場已經發展的相當不錯。我們已經有四個不同的口味和增加五分之一,“Leporanta說。範圍,包含其乳杆菌GG的細菌,也可以在瑞典和波羅的海諸國。齒現在將介紹挪威人Biola名義的概念。 Like the Gefilus brand, it will carry a health claim and recommend two glasses per day for an effective daily dose. However not all markets may be ready for such a product. In the UK, reports suggest that Skane dairy's probiotic juice ProViva has not had the same success as on its home market in Sweden. This could be down to a much more developed awareness of probiotic benefits in Scandinavian markets, suggests Leporanta. "In Finland the average consumption of probiotic products is 6kg per capita each year. This is more than the whole yoghurt consumption per capita in the UK," he noted. External links to companies or organisations mentioned in thisstory: Valio