Cadbury relaunches Bournville Old Jamaica chocolate bar – and adds vegan alternative

Cadbury has announced it is reviving its classic Bournville Old Jamaica chocolate bar after a Facebook petition called for the bar's revival.

Bournville Old Jamaica was originally launched in 1970 and has been off the shelves for 10 years, making appearances as a limited edition. It was last seen in a limited run in 2010 and before that in the mid 1990s as part of a 'World of Chocolate' selection. It appeared in 1987 in the Cadbury's Dairy Milk Classics range.

The dark chocolate rum and raisin flavoured bars will be available from January, after Cadbury promised to bring back the bar following the launch of a Facebook poll asking fans which vintage bar should be remade.

In a statement, Cadbury said: "This delicious dark chocolate is one to be savoured. It is the perfect choice for the more mature palettes and a real treat to enjoy, whether it be for the ultimate night in with friends, or even at a dinner party."

Bethany Wenn, Bournville brand manager at Mondelēz International, said: "We're really excited to bring back the return of Bournville Old Jamaica bar. The relaunch highlights the increasing consumer demand to bring back retro flavours."

The bar has also been made with vegan dark chocolate to appeal to a today’s more health-conscious consumer.